Peeraphat - My Blog

Specific marketing measures, for example, direct mailing campaigns, internet campaigns, trade fair sales activities or telephone campaigns, can trigger sales processes.

Pre-Sales Activities may include:

• Create and tracking customer contacts
• Mailing campaigns
• Answering customer questions received by email, fax and etc
• Inquiries
• Quotations

Possible sequences of such campaigns can be a non-binding customer inquiry or a request for a quotation. Inquiries and quotations help you to determine important sales-related data and can be saved as documents. If the customer then places an order, you can refer to this data.

Use this pre-sales information to plan and evaluate your marketing and sales strategies and as a basis for establishing long term business relationships with your customers, for example by

• Tracking lost sales
• Recording pre-sales data to help negotiate large contracts
• Selling goods and services to large organizations that require documentation of the entire process.

Viewed 89 times by 35 viewers